Scroll on by – Why Facebook wants to keep our attention on the move

In today’s world, many of us are guilty of having what could be described as a ‘go-to scroll mechanism’. Whenever we have a free moment, perhaps sitting in a waiting room, on our lunch break or maybe before we go to bed at night, we often find ourselves scrolling on our phones. Although virtually all social media sites promote the idea of scrolling, Facebook and its newsfeed are arguably the biggest perpetrators.

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