In the last section “understanding search engine optimisation” there were details on how to optimise your Meta Data. Now we have told Google what the page is about, we want it to rank higher on Google.

Here are just a few tips and techniques that can help your page move up Google’s organic search engine rankings…

 Page Content:

The content on the page needs to be as fantastic as it can possibly be. Google wants to give its users the best experience possible so will rank pages with rich content.

Our job in marketing is to convince Google that your page holds better content for the Meta Data keywords of the page then anyone else on the Internet.

So how do we do this? There are at least 200 different factors that Google takes into consideration when determining how great your content is. Some are more important than others but in this section we will look at the essentials.


Google can count words in a flash and will store that data against your page. If you only have 3 sentences of content on your page and one of your competitors has 3 paragraphs, it’s almost certain that Google will deem their page a better user experience and put them ahead of you. Make sure you have plenty of text on all of your pages that is relevant and useful. However, too much content can have a negative effect so make sure it’s excellent information!


Google loves pages with pictures so make sure you add some. We have seen a kitchen website go from #33 to #9 for a major keyword just by adding a medley of photos across the site. This is because people that were searching for kitchens were looking for content that included showroom photo examples and Google was able to appreciate this.


If you can add a video to your site in relation to your product we highly recommend it. Google deems having a video on your page as a very content rich resource.


 Site Structure:

Having links on your page to other useful resources will help your page rank higher on Google. You should make sure that someone reading your page has the opportunity to click to other resources that are relevant to the pages subject matter.


You’ve added all of the above and you are still not ranking above your competitors. What’s the explanation? There is a whole other side to this called “Link Building” and it’s a massive part of website optimisation and ranking higher on Google.

Link Building and Brand Awareness

Link building and brand awareness is how many times your website or company name gets mentioned on other websites.

Think about this as a popularity contest and the more popular the website that mentioned you, the more popular you become.

This is why big brands always rank high, your task is to get your brand and your website mentioned on as many websites as possible and the more popular those sites the better.

About 3 years ago Google cracked down on websites trying to cheat this system, websites were “buying friends” and creating fake websites that mentioned their brand.

Here at Headline My Business we have a catalogue of genuine places across the Internet you can add your website and company name yourself, for example,, Free Index and Facebook.

The next task is to come up with a strategy of how you can get genuinely mentioned on other websites. This might include press releases, blogs and articles about your service that can be shared around.

If you combine great content with an effective link building strategy you will rank higher on Google and increase your websites traffic and conversions in no time!

The next question is how can you record this data to see if what you are doing is actually working. That leads us to the next section “Understanding Google Analytics”.