Search Engine Optimisation (SEO)
Businesses that succeed in SEO are businesses that understand it; so what is SEO?
Search Engine Optimisation (SEO) is the process of effecting the visibility of your website in the major search engines such as Google, Bing and Yahoo. SEO is what’s known as maximising the “organic” rank of your website. If you are unsure of the difference between organic and paid rankings please click here.
When potential customers go online to search for products or services within your industry, where does your company rank? SEO starts with making sure your website is technically sound and your keywords and meta data are well optimised.
Having your meta data and keywords optimised is the absolute bare minimum requirement for any business and something most web developers will ensure is technically sound across your site, but what’s next?
At Headline My Business we believe that the DNA of your companies SEO digital marketing should be “Added Value”. This is the future of online search and currently dictates Google’s algorithms. When you think about the content you post online, ask yourselves what added value that content holds. “Information” is by far the most popular and common extra value that can be added to a product or service that is being posted online.
SEO Technique Example 1
In recent years we have observed that Google has started to favour informative content on its search results. For example, today I typed ‘buy a new TV’ into Google (see image). The returned search in the organic listings is not TV’s for sale but actually a list of TV buyer guides. This is because a TV buyer guide holds more value to the searcher than a list of TV’s for sale. Companies like John Lewis and Curry’s have responded to this and make sure their websites include buyer guides.
SEO Technique Example 2
Another reason adding information about your product or service is important is simply that users search trends are changing. We used to search “local plumber” now we search “why is my sink blocked”. Having information about your service, your product and offering a whole hub of information will move your site up the search engine results page, increasing visitors and conversions.
Other SEO Techniques
There are many other ways to further optimise your site from an SEO point of view. You probably hear terms like link building, mobile responsive designs, social media activity and email marketing being thrown around across digital marketing websites. The truth is there is no limit to how much SEO work you can carry out, however we set up our customers with the tools to be self sufficient and effective, there are no secrets, we’ll show you everything we are doing! For more information on this check out our website optimisation training guides by clicking here.
Free Website Review
Every company is different, so each SEO strategy will be too. If you would like one of our SEO specialists to take a look at your current website we will conduct a free website review and compare it to the competition in your industry, making useful recommendations and give valuable feedback. We believe that offering this as a free service develops customer relations and helps our business to grow.
So what are you waiting for? Send us a quick message below, include your website address and we’ll get cracking!
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